Every FAIRLIAR piece starts in Seoul, Korea — here is what that means for how our clothes look, fit, and feel.
Founded in Seoul, designed for everywhere
FAIRLIAR was founded in Seoul, Korea in 2017 with a simple conviction: golf wear could be as considered as fashion. Rather than adapting menswear patterns or adding color to basics, we design women's golf apparel from a fashion point of view first — silhouette, proportion, and detail — then engineer it to perform through a full round.
What a Seoul design perspective looks like
Seoul's fashion culture prizes precision: clean lines, deliberate proportions, and details that reward a second look. In FAIRLIAR collections that translates to high-waist pleated skirts with exact fold widths, ribbon and pearl accents that finish a hat or visor, and coordinated palettes that let separate pieces dress as one outfit.
Fashion and function, refusing to choose
Every collection is built to move: stretch fabrics, inner linings and built-in shorts in skirts, layers cut so shoulders stay free through the swing. The test we hold ourselves to is double — a piece has to perform on the course and hold its own at lunch afterward.
Coordinated by design
Because each season is designed as one wardrobe, a FAIRLIAR skirt, knit, and visor bought separately still resolve into a coordinated outfit. That is the quiet advantage of designing everything in one studio, in one palette conversation, season after season.
See the current season in the full collection, or read more about FAIRLIAR.
